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The Delivery Window in Asia Must Be Shorter


Study An investigation by Logistikberatung Miebach into the subject of distribution in the Asia Pacific space has revealed that the heterogeneous region is increasingly gaining in importance as a sales market for German companies. The frontrunner in this connection is China. Already 20 percent of the 126 companies questioned generate more than 15 percent of their total sales there. According to the results of the survey, more than 75 percent of the participants are of the opinion that the demands on delivery times will be sharpened further. At the present time, already more than half the exporting companies must supply their customers within 14 days and almost a quarter within three days. In order to be able to fulfill these demands, three quarters of the companies follow a specific supply chain strategy. Specifically, the strategic importance of the agility and flexibility of the supply chain in the region are held in particularly high regard. Two thirds of the participants expect an increase in competition, which will drive the service demands to a European level.

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