What really drives online shoppers to buy or abandon their carts? How do expectations differ by generation, shopper type, and ...

Business to Consumer, also called B2C, is a commercial transaction that exists between businesses and the final consumer. In B2C, goods and services are sold directly to individual and household who are the end users.
The B2C business is widely known and its strategy is based on market reaction. Moreover, the marketing messages are conveyed emotionally rather than logic.
What really drives online shoppers to buy or abandon their carts? How do expectations differ by generation, shopper type, and ...
A world premiere for last mile logistics: Smarcel, the mobile and fully automated parcel locker, moves to wherever it is ...
DHL Freight, along with the BMW Group and other partners, has put two trucks into real operation. This pilot test ...