Freight Connections has reinvented itself: new look, new content, new services, greater topicality. Amadou Diallo, CEO DHL Freight has this to say about the relaunch.
Mr. Diallo, Freight Connections has a new look and feel now. Why the relaunch?
Freight Connections has established itself very well as a corporate specialist magazine. What we want is to inform our readers and keep them up to date at all times. And when it comes to doing so, we want to keep on developing and improving ourselves. That is why we gave the magazine a general overhaul. Now we can communicate with our readers in an even more direct, up-to-date and networked way. You could even say that we have included the growing dynamism of the logistics market in our magazine.
So what changes in the new edition?
One of the most important USPs of the Internet – and thus also of online magazines – is topicality. That’s why we are now able to deliver the information more or less just-in-time. Instead of a fixed release date, we can inform our readers immediately if and when topics become relevant. For example, we are currently dealing with the issue of how companies in the logistics sector can provide refugees with sustainable jobs and training. Ultimately, this can be a win-win situation for both sides.
The magazine also looks different …
Yes, it now has a more modern design. But that is not an end in itself. The new tile look, for example, is very clearly laid out and readers can see all content that is of interest to them at a glance. The responsive design provides more usability. That means that the magazine runs on all devices in an optimized version – whether desktop, tablet or smartphone. And we can use the possibilities of the Internet more actively. Our readers can share content – for example information graphics – via Facebook, Twitter, XING and LinkedIn and thus provide their own network with useful or simply entertaining information. I think that our “Statistic of the Month” will probably be shared a lot too. This also goes for our short survey on current market issues – especially since you can even win prizes.
What has changed with regards to the editorial concept?
The new Freight Connections is a know-how platform for the logistics industry. We are now even more focused on journalistic content that is well researched and prepared: international, always up-to-date and analytical. What moves the industry today? Where is it heading? What are the trends of tomorrow? Those are the kinds of things you can read in Freight Connections. For example, Christian Labrot, the new President of the International Road Union, let us interview him about the realignment of the IRU to a global organization. Among other things, we’ve got reports about pharmaceutical transports in Belgium, special deliveries in the Vatican and on the opening of the Asia Pacific Innovation Center (APIC) in Singapore. And it’s not only in our industry that it’s important to think out of the box from time to time. We have to keep our eyes open and be receptive for what’s going on in the world. As an international magazine, that’s exactly what we do. I really hope our readers like the new Freight Connections. And suggestions, criticism and praise are always more than welcome. But first of all: Have fun reading!